SEO For Trades & Small Businesses. Win more local customers today.
Get your trade, services & business found in Google, AI & local search. Increase online visibility across your local area.
- Get found online by local customers in your area
- No long contracts, real monthly reports
- Choose a plan that best fits your budget & size
- 14+ years experience growing online visibility
for Callum's business
and digital marketing
by every client so far
He was so patient with all my questions and my lack of knowledge about the SEO side of things. Once the changes filtered through, my web visits and enquiries went up by around 320% a month.
He explained clearly why my website wasn't showing on Google and what needed doing, then did the work. It's made a huge difference — I highly recommend him.
How Does It Work?
Four steps to improve your online visibility & win more local customers.
Tell Me About Your Business
A few quick details: your business, the towns you cover, and your website if you have one. Takes 30 seconds.
I'll Take a Look
I check how you're showing in Google, AI and local search: what's working, what's costing you customers & what's possible.
Pick the Plan That Fits
Choose the plan that suits your budget & requirements. No long contracts.
Pricing
Choose a Plan That Fits Your Budget
Starter
Best for: Small businesses taking their first step online.
- Solid local SEO foundations, built to grow on
- Your Google profile and best-earning service, made findable
- Your website health checked, plus a plain-English monthly report
Not for you if you want several services found — start on Growth.
Get a free snapshot →Growth
Best for: Established businesses ready to turn visibility into customers.
- A wider local presence, built to bring in enquiries
- Up to 3 of your services, made findable
- Your Google profile updated fortnightly
- Found in AI searches, with reviews chased for you
Not for you if your website itself is holding you back — let's fix that first.
Get a free snapshot →Full Service
Best for: Businesses who want to be the first name locals find.
- Complete local coverage, with everything handled for you
- Up to 10 of your services, made findable everywhere you work
- Your social media and your ads, managed for you
- A monthly review call and competitor tracking
Not for you if you can't put £250–400 a month behind ads on top.
Get a free snapshot →Compare Plans in Full
Everything that's in each plan, side by side.
| Starter£99/month | Growth£199/month | Full Service£349/month | |
|---|---|---|---|
| Getting found | |||
| Services covered | 1 | Up to 3 | Up to 10 |
| Towns covered | Your main town | Your main town | Everywhere you work |
| Google Business Profile optimised | ✓ | ✓ | ✓ |
| GBP active frequency | Monthly | Fortnightly | Ongoing |
| Featured on local sites | 2 | 5 | Ongoing |
| Found in AI searches | — | ✓ | ✓ |
| Your website | |||
| Website technical health review | ✓ | ✓ | ✓ |
| New one-page website | Add-on | Add-on | Add-on |
| Reviews & reputation | |||
| Review chasing done for you | — | ✓ | ✓ |
| Reputation review | — | — | ✓ |
| Ads & social | |||
| Google Ads managed | Add-on | Add-on | Included, 1 platform |
| Social media managed | Add-on | Add-on | Included |
| Reporting & contact | |||
| Monthly report | Plain-English summary | Plus insights & next steps | Full performance dashboard |
| What competitors are doing | — | — | ✓ Tracked monthly |
| Scheduled monthly review call | — | — | ✓ |
| Message me direct, anytime | ✓ | ✓ | ✓ |
| The terms | |||
| Minimum term | None | 3 months | 3 months |
| Setup fee | None | None | None |
| Change or cancel | Anytime | After 3 months | After 3 months |
Add-on What You Need
Bolt any of these onto any plan. Some are built once, some run every month.
| Add-on | To startpaid once | Monthlyongoing |
|---|---|---|
| Ads & social — ongoing | ||
| Google Ads management | £149 build | £99/mo |
| Facebook & Instagram ads management | £99 build | £99/mo |
| LinkedIn ads management | £99 build | £99/mo |
| Social media management (posting, not ads) | — | £99/mo |
| Things I build — paid once | ||
| One-page website design | £299 | — |
| Extra service page | £75 each | — |
| Not ready for a plan? One-off deep dives | ||
| Website audit — written actions you can follow yourself | £79 | — |
| AI & local search visibility check | £99 | — |
| Competitor analysis | £129 | — |
What the ad build covers: This isn't just opening an account. It's working out which jobs are worth advertising for, choosing the search terms, writing the ads, setting your area and your budget caps, and getting the campaign live.
Already running ads? No build fee - I pick the account up as it is.
Your ad budget is separate and stays yours. It's paid directly to Google, Meta or LinkedIn - I only charge the management fee. Most local trades see results from £250–400 a month.
Not sure which you need?
Get your free snapshot first. I'll look at where you're showing up now, tell you what's realistic, and recommend the plan that fits your budget. No obligation, no sales pitch.
Get a free snapshot →Working With All Trades, Services & Local Businesses
...and many more local businesses.
Tailored Services For Your Business
I handle the digital side so you can focus on doing what you do best.
Local Search Visibility
When someone nearby searches for what you do, you're the one they find - not the firm three towns over. More of the right people, seeing your name at the right moment.
Google Business Profile
Your Google profile is the first thing most local customers see, and often the only thing. I make sure yours looks the part, stays active, and turns views into phone calls.
AI Search Visibility
People are asking ChatGPT, Gemini and Perplexity who to hire. I make sure your business is one of the names they come back with.
Websites That Win Work
A site that loads fast, looks right on a phone, and makes it obvious how to get in touch. Whether yours needs sharpening up or building from scratch, the job is the same: turn visitors into enquiries.
Ads & Social
Need the phone ringing sooner? Ads put you in front of local customers straight away, and a steady social presence keeps you there. Both handled for you, with your budget respected.
Monthly Reporting
No guesswork and no jargon. Every month you'll see what's changed, what it's brought in, and what's next.
Hello!
I'm Ryan, and I run RJC Local. I help tradespeople, professional service and small businesses like you get more enquiries from local customers by boosting your online visibility. Because you shouldn't have to choose between doing great work and getting new customers.
Online visibility and search growth is my bread and butter. This has been my area of expertise for 14 years. Having grown up in Hertfordshire and Buckinghamshire around small businesses that rely on local trade, I know the importance of getting more local customers and how hard it can be.
Everything I do is transparent. You'll always know what I'm working on, what's changed, and what's coming next. No fluff, no jargon, just results that focus on winning your more local customers.
Got a Question?
Everything you need to know before getting started.
rjc.local
Helping local tradespeople and small businesses get found online. Based in Tring, Hertfordshire.